The World of Coffee, launched by the Specialty Coffee Association (SCA) in 1999, has become one of the most important events in the global coffee industry.

Originating in Boston, USA, it has expanded with regional editions in Europe, Dubai, and Asia to serve emerging coffee markets. The event tours diverse cities annually, engaging with various cultures and societies.

World of Coffee Asia debuted in May 2024 in Busan, South Korea, alongside the World Barista Championship, the industry’s most prestigious competition. This edition caters specifically to the fast-growing Asian coffee markets, providing a platform to showcase innovations, share knowledge, and promote sustainability.

The event brings together coffee professionals, including producers, roasters, baristas, and manufacturers, and features programs like the SCA Community Loungeand Roaster Village. As a driving force in the global coffee industry, World of Coffee fosters innovation, promotes sustainability, and remains vital for the specialty coffee community worldwide.