SCA Lectures are educational presentations given by respected experts who inspire, educate, and motivate coffee professionals. Each year, World of Coffee welcomes industry respected experts who inspire, educate, and motivate coffee professionals to reach for their goals and expand their coffee knowledge. Lecture presenters are carefully vetted experts who are highly enthusiastic about their area of expertise and have a strong desire to share that knowledge for the betterment of the industry. All lectures are free to attend with a World of Coffee Asia badge on a first-come, first-served basis.