FOR IMMEDIATE RELEASE

World of Coffee Heads to Bangkok in 2026, the Third Edition of World of Coffee Asia

Jakarta, Indonesia, May 17, 2025 — Yesterday, during World of Coffee Jakarta, the Specialty Coffee Association (SCA), Exporum Inc., and Barista Association of Thailand (BAT) formally announced that Bangkok, Thailand will host World of Coffee Asia in 2026. The signing ceremony featured SCA CEO Yannis Apostolopoulos, Exporum Inc. CEO Danny Shin, and BAT Chairman Meechai Amornpathanakul and marks the third edition of World of Coffee Asia, following successful launches in Busan and Jakarta in 2024 and 2025, respectively.

World of Coffee Bangkok will take place May 7-9, 2026, at Bangkok International Trade & Exhibition Centre: BITEC, a premier venue in one of Southeast Asia’s most dynamic and culturally rich capitals. Produced by licensed partner Exporum and hosted with support from the Barista Association of Thailand, the event will continue SCA’s commitment to growing global opportunities for specialty coffee professionals through events, education, and market access.

“Thailand’s specialty coffee community has grown in remarkable ways over the past decade, and we’re honored to bring World of Coffee to Bangkok in 2026,” said Yannis Apostolopoulos, CEO of the Specialty Coffee Association. “This event is part of our continued effort to make coffee better by supporting trade amongst all stakeholders along the value chain in meaningful, inclusive, and sustainable ways. With Thailand’s deep-rooted coffee culture and Bangkok’s global accessibility, we look forward to delivering a World of Coffee experience that celebrates the region’s heritage and future.”

Thailand’s specialty coffee sector has flourished in recent years, emerging as both a quality-driven producing origin and a vibrant consumer market. From the highlands of Chiang Mai to bustling cafés in Bangkok, the country’s coffee culture reflects innovation, craftsmanship, and a strong sense of community.

“With each World of Coffee in Asia, we see new energy, new perspectives, and new opportunities,” said Danny Shin, CEO of Exporum Inc. “Bangkok represents the perfect next step in that journey—an energetic, international city with a strong specialty coffee scene and a growing influence in global coffee conversations. We’re excited to partner with the Barista Association of Thailand and SCA to bring this vision to life.”

World of Coffee Bangkok 2026 will be open to exhibitors, sponsors, and attendees from across the specialty coffee value chain. More details on exhibiting, speaking, and program participation will be shared in the coming months.

To stay informed, sign up for the World of Coffee Asia newsletter at asia.worldofcoffee.org/newsletter and follow @worldofcoffeeasia on Instagram.

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Press Contact

Anna Abatzoglou

Marketing Director

Email: press@sca.coffee

About the Specialty Coffee Association

The Specialty Coffee Association (SCA) is the largest global coffee trade association dedicated to making coffee better by fostering a global coffee community and supporting activities to make specialty coffee a thriving, equitable, and sustainable endeavour for the entire value chain. Through collaboration and progressive approaches, it supports the industry through research, standards, education, and events. Working around the world, the SCA elevates worldwide standards, providing value and connectivity to the growing global community.

About Exporum

Exporum is a global exhibition and convention organizer headquartered in Seoul, South Korea, specializing in curating industry-leading platforms across diverse sectors including food & beverage, coffee, lifestyle, and technology. With a proven track record of success in countries such as France, Vietnam, Japan, China, and Indonesia, Exporum is redefining the MICE industry through innovation, sustainability, and digital transformation. As a MICE-Tech pioneer, Exporum goes beyond traditional exhibition management—creating immersive, content-driven experiences that connect people, industries, and cultures across the globe.

About the Barista Association of Thailand

The Barista Association of Thailand (BAT) is a leading organization dedicated to promoting barista culture and advancing coffee excellence throughout Thailand. Committed to professional development,educational programs, and international collaborations that support the growth of the Thai specialty coffee community. As a key partner in Asia’s coffee landscape, BAT plays a vital role in elevating barista standards and cultivating innovation in the region.